Rafaela Huguenin

Content Creator & Fashion Director

Fashion editorial, lifestyle, travel, skincare & family — directed, shot, and edited from inside the life. Brazilian carioca · based in Poland · works across Europe, the US, and Brazil.

@rawfaela

Rafaela Huguenin seated on a wood bench in a sunlit white room, wearing a green silk wrap mini-dress.

Recent clips

UGC for brands across Europe — filmed, edited, and delivered as final.

Rafaela Huguenin, head and shoulders, sunlit kitchen, yellow crochet top, long brown curls.

You can call me Rafa

You can call me Rafa :)

I'm carioca, aquariana, model, vegan and… mother. I started my international career in 2013 and since then I've lived in countries like China, Indonesia, Hong Kong, the Philippines, and now Poland.

I always wanted to share the experiences of my nomad life, and with the pandemic I had to learn how to live with my feet on the ground — literally. I wanted and needed to see the beauty in everyday things, in the routine, in family life at home. I discovered other versions of myself, and that's when content creation emerged as a way to express my visions of a person who lived in the fashion world of different cultures, and to bring my love for the things out of the ordinary into people's lives.

"I create from inside the life, not posed around it. It reads as genuine because it is."

For over a decade I've been working as a model, and since 2016 content creation has been part of my life. What started as a hobby grew into a profession that fulfills me more every day.

Rafaela in a yellow suit and purple tulle scarf, green eyeshadow, in front of a hand-painted Indian floral mural — agency editorial shoot, October 2023.
Editorial
Rafaela in a yellow crochet top and high-waist jeans, sunlit kitchen with three geometric pendant lights overhead and a leafy plant.
Lifestyle
Rafaela wrapped in a geometric-pattern throw, sunlit room with white shelving, framed sunflower painting, orange linen curtain — slow lifestyle interior, November 2023.
Interiors
Mirror selfie with Rafaela and her partner, sunlit Polish apartment, herringbone floors, orange linen curtains, full-length mirror.
Family

What I bring

A Decade of Fashion-World Eyes

13+ years modeling for brands across Asia and Europe means I know how a frame should be lit, styled, and composed before the camera rolls — and I direct my own shoots that way.

Multi-Cultural, Multi-Market Voice

Brazilian-born, Poland-based, with years lived in China, Indonesia, Hong Kong and the Philippines. My content travels across markets because my eye does.

Real-Life Mother & Lifestyle Lens

Motherhood, family routines, vegan living, slow beauty — I create from inside the life, not posed around it. It reads as genuine because it is.

Director, Not Just Talent

I conceptualize, shoot, and edit my own campaigns. Brands hand me a brief and I bring back finished content, not raw clips waiting for someone else to make sense of them.

Editorial Polish, UGC Warmth

The portfolio is editorial. The UGC is warm. Together they cover everything from premium product launches to scroll-stopping ad creative.

Brands I've worked with

Rates

I work in EUR and quote in USD for US brands. All prices below are starting points — happy to negotiate based on scope, exclusivity, and timeline.

Per-Item

  • 1 UGC video €100–150 (~$110–165)
  • 1 set of product photos (3–5 shots) €60–100
  • 1 reel — filmed + edited, ready to post €200–350

Packages

  • 3 UGC videos €270–400
  • 5 UGC videos + 5 photos €500–700

Add-Ons

  • Raw footage +€30–50
  • Paid-ads usage rights +20–30% of base
  • Whitelisting custom quote

Open to negotiation — let's find what works for both sides.

Let's make
something.